your
one-stop-shop
for
good design
Designer bridging product strategy, brand identity, digital experience, and more.
Hi there! I'm Yoel. I'm a digital designer.
I offer full-stack design to businesses from all over the globe, with a focus on the startup sphere. I've introduced Dutch design to companies across EMEA and APAC, spanning industries such as fintech, martech, sustainability, B2B, B2C, FMCG, SaaS, health care, e-commerce, and more. My expertise covers a wide range of design areas, including UI/UX, web, graphic, and motion design.
Hi there! I’m Yoel. I’m a full-stack designer based in Amsterdam.
For over 12 years, I’ve worked across brand design, product design, UI/UX, web, motion, and creative direction. I’ve helped teams define how their products look, feel, work, and communicate; often across several touchpoints at once.
I’m especially useful in teams that need someone who can connect the dots: a designer who understands both brand and product, can collaborate with engineers and stakeholders, and can turn messy ideas into polished, practical outcomes.
Selected work
I’ve selected these projects because each highlights a different part of my design range. Some are strategic, some are more visual, and some are product-focused — but most sit somewhere in between, because good design rarely fits neatly into one category.
project
Branding & website design for boutique fitness studio
.webp)
Complex problems require creative solutions.
Find out how your business can benefit from a tailor-made design solution.
Useful across different kinds of teams
I’ve worked with teams at different stages, sizes, and levels of structure. What usually stays the same is the need for clarity: clear positioning, clear interfaces, clear systems, and clear communication.
Shape interfaces, user flows, design systems, and product experiences that are pleasant to use and feel coherent.
Translate strategy into visual systems, websites, campaigns, and launch assets that feel distinctive and consistent.
Make early ideas more tangible and turn abstract direction into concrete messaging.
Bridge the gap between design intent and implementation with clear handoff, and practical design decisions.
But don't just take my word for it!
A few words from folks I’ve worked with
"Yoel has the unique ability to realize a full project from start to finish. He identified our target demographic's preferences and translated them into effective visual assets. He did not just provide what we thought we needed, but thought ahead and shared his expertise to guide us into directions that far exceeded our expectations, as well as that of our customers.”
“Yoel is a multi-talented team player who anticipates solutions before problems even have a chance to arise. As a hairstylist, educator, and influencer, my target audience is both niche and diverse– Yoel effortlessly gained not only an understanding of my target audience, but also delivered the ideal branding and website that perfectly appeals to them. I wouldn't trust anyone else with my brand.”
"As a startup, we needed to optimize both speed and UI/UX. After going through over 20 candidates, we finally found Yoel. Yoel is able to not just deliver fast, but also iterate just as quickly. His design and ideas directly led to more conversion and sales. Can't wait to work together again :)"
“Yoel is an intuitive design professional who can easily place himself into user personas to design not only beautifully creative, but compelling and narratively appropriate copy. Yoel is extremely organized and communicative, and adept at developing conceptually relevant but distinctive brand direction ideas.”
Piqued your interest? Let's talk!
Book a slot in my calendar and we’ll be in touch in a jiffy. How exciting!
Looking for a full-stack designer who gets it?
I’m open to senior design opportunities across brand, product, and digital experiences; especially roles where range, and strong visual execution are useful.