Websites are often referred to as digital business cards– and for a good reason, because your website's (hopefully) gonna be the first thing potential customers see when they Google it. Every website serves a general purpose: For creatives, it may act as a portfolio; for vendors, it may serve as a digital storefront; if you're somebody with an online following, it may be both. The power of the web is its versatility. Unfortunately, it's not always easy for non-designers to utilize all that freedom. Web creation services like Squarespace or Wix are often restrictive and don't allow you to make the most of your domain.
Web design and web development are sometimes used interchangeably: Web design refers to the visualization of the website; how it will look. Web development refers to building the design. My main thing is web design, but I often include web development. My web-related projects tend to involve brand design and some degree of copywriting, which makes for a convenient package for startups. SEO is not included in my services.
Online shopping has become the standard. The market is very saturated, and smaller vendors can appear sketchy because shoppers are used to the reliability of giants like Amazon. There's a nuance to online sales that differs from real-life sales, and invoking a sense of trustworthiness is essential. The right design does that.
We all want to make it big, right? Nothing screams' big' like a beautiful, user-friendly, bespoke website. Not only does it show that you mean business, but it also gives you complete freedom to express your business however you want. Sure, you could simply sign up for Squarespace and pick a flashy template, but that's kind of the thing: Anybody can do that– And you're not just anybody, right? Using a bespoke design created just for your business ensures you maintain a unique identity that attracts attention and differentiates your offerings.