Visual design enhances a product or interface's content through colors, images, fonts, and other elements. By strategically implementing visual design, we can engage users, build trust, and engage interest. A successful visual design is never overpowering and should instead collaborate with a product's content or function.
Every service I offer on my website can be traced back to visual design. It plays a big part in brand design; it helps define a hierarchy in web design; it dictates usability and seamlessness, which are UX (user experience)-related topics. Even illustration is a form of visual design: When used to structure content, the visual design of an illustration can mean the difference between a successful and an unsuccessful result.
Humans are visual creatures. Most of us rely on our vision to provide information, and we respond strongly to visuals. So, the imagery and colors you select for your visual design directly influence how much your visitors/users like your product. Online shoppers, especially B2B buyers, cite image quality as one of the most impactful criteria in their purchasing decisions. It's not superficial– it's human nature.
If you've ever looked at a website and felt like 'something was off,' it's very likely that the visual design for that website left something to be desired. This can be apparent in how things are proportioned, color palettes used, or discordant graphic material, among other aspects. Visual design can elevate mediocre brand identities into something pleasing to look at and upgrade good brand identities to award winners. 47% of smartphone users have iPhones, even though they're luxury items. That's largely thanks to Apple's effective visual design. It makes a difference.
